Rittal sets sights on global growth
2013-01-23. Over 320 Rittal managers from 52 countries attended a conference in the Rittal Arena in Wetzlar to map out the road to global growth for the company in 2013. A total of more than 500 million euros is to be invested in worldwide production and logistics over the next five years.
"We have set ourselves ambitious growth targets for this year and aim to expand our market shares above all on the emerging markets. Our global organisation, with 64 subsidiaries and production facilities on three continents, is here a major success factor" said company owner and Rittal CEO Friedhelm Loh.
IT as growth driver
One important element of the Rittal growth strategy is a strengthened focus on the promising IT segment. Where growth rates of up to three per cent are forecast for the industrial sector, the IT market is expected to develop much more dynamically. Rittal can here build upon a well-matched product and system portfolio comprising IT racks, climate control, power distribution and monitoring – and on continued innovation.
The significance of the latter aspect, in particular, was emphasised by Friedhelm Loh: "We will be presenting an entirely new concept for standardised data centres at CeBIT this spring. The plan is to define a whole new set of ground rules for the market."
Innovations for the important industrial sector are to be showcased at the Hannover Fair in April. A holistic system approach is to be placed in the foreground, with ever greater weight being given to the cooperation with subsidiary Eplan, the leading supplier of software solutions. The dates for the next journey to Germany are thus already firmly pencilled into the diaries of the conference participants from 52 countries, from Chile in the southwest to Japan in the east.
Investment to support growth course
To support dynamic business growth, Rittal is planning extensive investments in its production facilities and logistics over the coming years. This includes some larger-scale expansion and modernisation projects in China, the USA, India and Germany. In Haiger, for example, around 40 million euros are to be spent to enlarge and modernise the central warehouse by 2014. In total, the worldwide investments in production and logistics in the next five years are expected to exceed 500 million euros.
Important motivation with regard to customer orientation and innovation was delivered by the main external speakers to the conference, among them Bitkom president and Datev CEO Prof. Dieter Kempf, the president of the Fraunhofer Society Prof. Reimund Neugebauer, and acclaimed leadership coach Boris Grundl.
Ideal starting point
"We have the people, the strategy and the resources to keep Rittal on course to worldwide growth in the coming years,” said Friedhelm Loh in his summary at the end of the conference. “It is now a matter of making targeted use of the excellent opportunities."
Caption 2: "We have set ourselves ambitious growth targets for this year and aim to expand our market shares above all on the emerging markets," said company owner and Rittal CEO Friedhelm Loh at the Business Conference 2013.