Rittal Systems Canada Awarded the Integrated Marketing Award of Excellence from Electro-Federation Canada
2017-10-25. Rittal Systems Canada, the world’s largest and most trusted manufacturer of enclosures, climate control systems, power distribution and software solutions, was delighted to receive Electro-Federation Canada‘s Integrated Marketing Excellence award in the under $50 million category.
Demonstrating Excellence in Canadian Marketing for the Electrical & Electronics Industries.
Rittal Systems Canada, the world’s largest and most trusted manufacturer of enclosures, climate control systems, power distribution and software solutions, was delighted to receive Electro-Federation Canada‘s Integrated Marketing Excellence award in the under $50 million category.
Through an integrated marketing program, including digital advertising, print media, social media, direct mail, special promos, and industry events, introducing Rittal’s revolutionary, energy-saving Blue e+ cooling systems, Rittal received over 5 million views and impressions which resulted in 25% increase in YOY related business, as well as significant PR coverage both in Canada and internationally.
Electro-Federation Canada‘s annual Marketing Awards program is designed to recognize Electro-Federation Canada (EFC) member organizations, representing electrical and electronics manufacturers and distributors, who demonstrate marketing excellence and innovation within the Canadian electrical manufacturing, distribution and electronics industry.
Electro-Federation Canada honoured the 2017 award recipients of its 4th annual marketing awards program at the EFC Future Forum event , with Kerrwil Publications proudly sponsoring the Integrated Marketing Category. This prestigious Award recognizes the best overall integrated marketing campaign
that achieved the program objectives by using comprehensive marketing strategies. An independent panel of industry experts evaluated the submissions based on whether the campaign met its objectives and whether best practices were demonstrated.
Tim Rourke, President, Rittal Systems Ltd., “Rittal is delighted to have won this prestigious Award from Canada’s premier electrical industry association, EFC, which draws light on our omni-channel, integrated marketing efforts to create awareness for the innovation and sustainability features of our Blue e+ climate systems , which save up to 75% in energy, making it a leader in sustainability and innovation!”
This EFC award is a great testament of Rittal’s commitment to the industry through continuous product innovation and excellent customer service.
Rittal’s Blue e+ cooling line continues to win awards worldwide and now, this Canadian Award further endorses the product nationally.